SASHA MAMA
SASHA MAMA
SashaMama provides individual and small group holistic healing sessions and micro-retreats centered on grounding, shedding old energy and integrating serenity. Firmly planted on the edge of Encinitas , CA, this local/destination experience offers many healing paths, including yoga, reiki and grounding stones, hot/cold therapy, numerology and more… all guided by founder Sasha League, a mother, yogi, numerologist and reiki practitioner.
Project Scope
• Brand identity design and feel
• Incense packaging design
• Candle packaging design
• Yoga towel product design
• Textile pattern development
• Color palette and material direction
• Retail window display concept
• Product visualization and mockups
Vibe Board: earth tones, serene environments, natural textures and minimal line work.
Earthy Color Palette
Primary Logo
Logo Variations
Typography System
Icon System: A set of symbolic marks inspired by natural cycles, breath, and grounding rituals. These elements extend the Sasha Mama visual language across materials and environments.
Packaging

